Broadcast Media Entertainment and Attitude Cultivation: A Study of Obscene Programme Viewership by College Students

This study examined broadcast media entertainment and attitude cultivation, a of behavioural patterns College Students. It is survey designs that investigated undergraduate communication students The Polytechnic, Ibadan, Oyo State Moshood Abiola Polytechnics, Ogun State. Systematic random sampling was adopted to select sample size three hundred (300) the two institutions as respondents for this study. Programmes such films, soap operas musicals, etcetera were units considered. theoretical framework premised on cultivation theory gratification theory. Its analysis hinged simple percentage statistical calculation. outcome showed youth crave satisfaction in programmes they watch like musical videos, foreign local drama do portray obscenity which brings about delinquent behaviour younger generation. recommended producers directors products should be conscious young people who form chunk their audience eliminate programme production, while parents control level exposure wards